by Norbert Schuster | Feb 9, 2026 | blog, Digitalisierung, Sales
Imagine you hire a master craftsman for an important project. He shows up with a rusty toolbox containing a hammer with a wobbly handle and a dull saw. When you ask why he isn’t using professional power tools from brands like Makita or Bosch Professional, he replies,...
by Norbert Schuster | Dec 1, 2025 | blog, Digitisation, Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure “push” selling are over. Today, it’s about listening, understanding, and offering the right solution at the right...
