by Norbert Schuster | Dec 1, 2025 | blog, Digitisation, Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure “push” selling are over. Today, it’s about listening, understanding, and offering the right solution at the right...
by Norbert Schuster | Dec 11, 2024 | Digitisation
Marketing-Sales Alignment 4.0 – How to get marketing and sales out of silos and develop high-performance teams Sales is facing major challenges today. In addition to the classic challenges, sales also has to overcome some new ones: Customers search, decide and...
by Norbert Schuster | Nov 11, 2024 | Digitisation, CRM, Linkedin, Marketing-Automation
The individual elements such as sausage, curry sauce and fries are good on their own, but when combined, they become a classic and a favourite. It’s a similar story with the Marketing Automation Platform (MAP), the CRM system and LinkedIn. An ingenious...
