by Norbert Schuster | Dec 11, 2024 | Digitisation
Marketing-Sales Alignment 4.0 – How to get marketing and sales out of silos and develop high-performance teams Sales is facing major challenges today. In addition to the classic challenges, sales also has to overcome some new ones: Customers search, decide and...
by Norbert Schuster | Nov 11, 2024 | Digitisation, CRM, Linkedin, Marketing-Automation
The individual elements such as sausage, curry sauce and fries are good on their own, but when combined, they become a classic and a favourite. It’s a similar story with the Marketing Automation Platform (MAP), the CRM system and LinkedIn. An ingenious...
