by Norbert Schuster | Nov 11, 2025 | Allgemein
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
by Norbert Schuster | Nov 5, 2025 | blog, Marketing-Automation
In the fast-paced and competitive IT industry, it is essential for companies to stand out from the competition, efficiently acquire new customers, and generate more revenue from existing ones. Marketing automation is no longer a luxury but a critical success factor....
by Norbert Schuster | Apr 7, 2025 | Allgemein
How do many marketing automation projects work in practice? The impetus for the introduction of marketing automation platforms often comes from marketing. This is because the management and sales departments don’t really understand the impact. And since it...
by Norbert Schuster | Mar 21, 2025 | Allgemein
How am I supposed to get exactly the customers I want if I can’t name them and haven’t defined them in detail? Digitalisation has changed how (potential) customers search, decide and buy. But it also harbours many opportunities in marketing. In order to...
by Norbert Schuster | Mar 5, 2025 | Allgemein
Introduction Digitalisation has fundamentally changed the way companies interact with customers. Especially in the B2B sector and for complex offers that require explanation, it is essential to develop a well thought-out digital strategy for marketing and sales. But...
