by Norbert Schuster | Jan 8, 2025 | Allgemein
How companies are mastering the digital transformation in marketing and sales with a new way of thinking and a new model How does sales work today? How can we organise modern sales in such a way that we master the challenges of our time that companies have to face in...
by Norbert Schuster | Dec 11, 2024 | Digitisation
Marketing-Sales Alignment 4.0 – How to get marketing and sales out of silos and develop high-performance teams Sales is facing major challenges today. In addition to the classic challenges, sales also has to overcome some new ones: Customers search, decide and...
by Norbert Schuster | Nov 11, 2024 | Digitisation, CRM, Linkedin, Marketing-Automation
The individual elements such as sausage, curry sauce and fries are good on their own, but when combined, they become a classic and a favourite. It’s a similar story with the Marketing Automation Platform (MAP), the CRM system and LinkedIn. An ingenious...
by Norbert Schuster | Oct 11, 2024 | Allgemein
I use the term ‘ego-posting’ to describe the behaviour of many companies in their communication. They communicate on their company website, their other presences and in their outbound activities only from the ego perspective (= ego posting). The term is derived from...
by Norbert Schuster | Sep 11, 2024 | Allgemein
When I talk about the ‘Green Banana Effect®’ in my consultations or seminars, I often get the following, justified objection from sales: ‘But how do we know that the banana or lead is not already ready for sales when it is generated? The lead could already be ripe and...
