by Norbert Schuster | Jan 9, 2026 | Allgemein, Personalization
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
by Norbert Schuster | Dec 15, 2025 | Service Automation, blog, Customer Experience, Marketing-Automation
Imagine your customer service running itself. Inquiries are answered proactively, new customers feel perfectly supported from day one, and even with complaints, your customers are delighted in the end. Sound like a dream? With service automation, this dream becomes a...
by Norbert Schuster | Dec 1, 2025 | blog, Digitisation, Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure “push” selling are over. Today, it’s about listening, understanding, and offering the right solution at the right...
by Norbert Schuster | Nov 11, 2025 | Allgemein
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
by Norbert Schuster | Nov 5, 2025 | blog, Marketing-Automation
In the fast-paced and competitive IT industry, it is essential for companies to stand out from the competition, efficiently acquire new customers, and generate more revenue from existing ones. Marketing automation is no longer a luxury but a critical success factor....
