by Norbert Schuster | Mar 3, 2026 | Allgemein
Sales is undergoing a revolution. What was considered a recipe for success yesterday now leads to mediocrity. The fundamental shift in buying behavior driven by digitalization has rewritten the rules of the game. Today, potential customers complete more than 60% of...
by Norbert Schuster | Feb 9, 2026 | blog, Digitalisierung, Sales
Imagine you hire a master craftsman for an important project. He shows up with a rusty toolbox containing a hammer with a wobbly handle and a dull saw. When you ask why he isn’t using professional power tools from brands like Makita or Bosch Professional, he replies,...
by Norbert Schuster | Jan 9, 2026 | Allgemein, Personalization
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
by Norbert Schuster | Dec 15, 2025 | Service Automation, blog, Customer Experience, Marketing-Automation
Imagine your customer service running itself. Inquiries are answered proactively, new customers feel perfectly supported from day one, and even with complaints, your customers are delighted in the end. Sound like a dream? With service automation, this dream becomes a...
by Norbert Schuster | Dec 1, 2025 | blog, Digitisation, Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure “push” selling are over. Today, it’s about listening, understanding, and offering the right solution at the right...
