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Why Marketing Automation is a Must for IT Companies

Why Marketing Automation is a Must for IT Companies

by Norbert Schuster | Nov 5, 2025 | blog, Marketing-Automation

In the fast-paced and competitive IT industry, it is essential for companies to stand out from the competition, efficiently acquire new customers, and generate more revenue from existing ones. Marketing automation is no longer a luxury but a critical success factor....
Marketing Automation & Sales Automation: How to Solve the Most Common B2B Challenges and Sales Performance Killer

Marketing Automation & Sales Automation: How to Solve the Most Common B2B Challenges and Sales Performance Killer

by Super Admin | Apr 23, 2025 | blog, Marketing-Automation, Sales-Automation

In today’s B2B landscape, marketing and sales teams face growing pressure. Sales Performance Killer: rising competition complex buying processes digitally informed customers — all while time and resources are limited. At first glance, these challenges seem individual....
The ‘Currywurst Pommes Effect®’ – Why marketing automation is good on its own and brilliant in combination with a CRM system and LinkedIn

The ‘Currywurst Pommes Effect®’ – Why marketing automation is good on its own and brilliant in combination with a CRM system and LinkedIn

by Norbert Schuster | Nov 11, 2024 | Digitisation, CRM, Linkedin, Marketing-Automation

The individual elements such as sausage, curry sauce and fries are good on their own, but when combined, they become a classic and a favourite. It’s a similar story with the Marketing Automation Platform (MAP), the CRM system and LinkedIn. An ingenious...

Norbert Schuster

Current Blog Posts

  • The Salesperson of the Future: From Hunter to Strategic Navigator in the Digital Buying Process
    3. March 2026
  • From Old-School Sales to Digital Pro: Why Modern Tools Are Essentials, Not Luxuries
    9. February 2026
  • The entire world of digitalization in marketing and sales in one image? Yes, it’s possible!
    26. January 2026
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