Management impulses for your digitalization in marketing and sales

Only if management is aware of the possibilities of digital transformation in marketing and sales can it initiate the appropriate measures and provide resources to optimally orchestrate the opportunities and increase sales success. The C-level can thus define the appropriate goals and provide optimal support for implementation.

Why digitalization in marketing and sales is not an IT project, but a C-level issue

Technology plays a major role in digitalization in marketing and sales. However, technology should not be the driver of digital transformation. It is an enabler and the basis for implementing the strategy. The guide and driver should be a target-oriented strategy. This strategy can only be defined by the C-level. All relevant members of the management team must understand the opportunities and momentum that digitalization offers in marketing and sales. A tablet in sales is only a very small segment of digitalization in marketing and sales. There are many more opportunities that need to be assessed and orchestrated. Digitalization in marketing and sales means that digital technologies are used to ultimately increase sales success. Companies can reap many benefits for their sales success.

“Digitalization in marketing and sales (correctly implemented / orchestrated) increases your sales success” – Norbert Schuster, Founder of fromcoldtoclose

Efficiency

With the help of digitalisation, sales can take care of the most promising prospects/customers at the most appropriate point in their customer journey.
This increases the probability of success and you can utilise more potential. You can implement and transfer optimised processes, content modules, procedures, etc. to other areas, sectors, countries, etc.

Data

Data creates transparency, provides insights and recommendations for action for your sales success. Thanks to digitalisation, we can use many systems and touchpoints (Linkedin, YouTube, website, marketing automation platforms, CRM systems, ERP systems, social media…) where prospects and customers leave traces / data.
leave behind. These data are sales signals that can trigger personalised and automated activities.

Scalability

Automated processes can generate any number of leads/customers and develop them to sales maturity. You control which leads end up in your sales department. The quantity in the funnel is controllable. You control which sales areas you support with which leads.

AI/pattern recognition

The basis for AI is consistent data. AI is your ‘early warning system’ that helps you recognise patterns, sales signals and churn tendencies. It helps you to segment your customer data and calculate probabilities for leads, sales opportunities and deals.
Generative AI supports you in the creation of content.

Our offer

For your management team / C-Level we offer you:

  • A goal-oriented, scalable framework with structure and security
  • Impulse presentation/workshop for your management team
  • Advice and support for the creation of your digital marketing and sales strategy
  • Coaching and implementation support for your management team / C-level

Get in contact with us

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Our contact data

strike2® GmbH - from cold to close®
Friedenstr. 15
D-63801 Kleinostheim

Tel: +49 6027 464219
Mobil: +49 170 41 70 717
Fax: +49 6027 464239
n.schuster@strike2.de
www.strike2.de
Linkedin: www.linkedin.com/in/NorbertSchuster
YouTube: https://www.youtube.com/c/NorbertSchuster