Have you started with marketing automation? The marketing automation platform has been set up and the team has been trained. But you don’t have the concept, processes and content to really get started?

The marketing automation platform alone does not generate leads or reactivate existing customers. And even if you have already profiled buyer personas, analyzed the customer journey and set up nurturing processes, the challenging implementation phase still begins.

(TODO) Der konzipierte Content muss in das finale Format transformiert werden. Die Prozesse müssen finalisiert und ins System übertragen werden. Und viele Fragen schließen sich an:

• How do we route leads and existing customers to sales? How do we ensure that leads and reactivated existing customers are optimally supported in sales to (re-)close the deal?
• How do we integrate the sales fast lane?
• How do we integrate the systems? – Marketing automation + CRM + ERP + webinar platform + X
• How do we set up a target-oriented lead scoring system and what insights do we derive from the results?
• How do we future-proof landing pages and forms?
• How do we use A/B tests to optimize our marketing automation activities?
• How do we make optimal use of our touchpoints?
• How do we optimally integrate LinkedIn into our marketing automation activities / processes?
• How do we optimize the collaboration between marketing and sales?
• How do we measure the success of our activities and build up a 360-degree view?
• How do we optimize our approach, content, processes and conversion?
• etc.

With stike2’s Marketing Automation Coaching 360 and implementation support services, we not only support companies with strategy development and the initial development of buyer personas, customer journeys and nurturing processes. We also coach those involved and accompany the implementation process online and on site – on an hourly basis or by time quota.

•  Development or finalization of the marketing automation concept
• Partner for questions relating to the strategy and implementation of marketing automation, lead management and account-based marketing activities
• Analysis and reflection of your marketing automation activities
• Sparring partner for the integration of marketing automation in the company
• Integration of marketing automation in sales – sales training and coaching

Sales training and coaching

• Briefing and training on the use of buyer persona profiles and the data from the nurturing processes in sales communication
• Target-oriented and buyer persona-compliant needs analysis
• Questioning technique
• Benefit analysis and value proposition
• Optimal presentation based on buyer persona profiles, benefit analysis and behavioral preferences
• Opportunity management / funnel management
• Sales scenarios: Lead management, repurchase, cross-selling and up-selling, account-based marketing
• Selling social selling with LinkedIn
• Sales signals
• Type-appropriate selling with behavioral preferences in sales – INSIGHTS MDI®
• Mental coaching for sales Content for sales communication

Buyer Persona

• Buyer persona training/briefing
• Buyer persona interviews
• Buyer Persona Monitoring
• Buyer Persona Market Research

Content

• Content conception
• Content distribution
• Editorial plan
• Content adaptation
• Content creation

Touchpoints

• Linkedin profile
• LinkedIn profiling and analysis
• LinkedIn Performance / Ads
• Social media
• Own presence: Website, blog, newsletter
• Specialist portals
• Podcast

Community Management

• Community conception
• Community development
• Community management support

Systems, tools, platforms and integration

Project management support

Development of scoring model

Lead / customer routing

Measure and optimize / KPIs

SEO / SEA

Candidate management / HR automation

• Candidate Persona
• Candidate Journey
• Candidate Nurturing