Sunday / Monday Gap

Sunday / Monday Gap

How much longer can B2B companies ignore the digital transformation? If customers have become accustomed to new technologies and new conveniences in their private lives, they expect the same in their business environment. Why should a person who searches for something...
The strike2 Waterhole Strategy®

The strike2 Waterhole Strategy®

How do you generate new prospects and/or existing customer sales? Some companies do not actively generate leads and existing customer sales at all. They act according to the motto: ‘Customers will get in touch when they need something’ and engage in ‘aggressive...