by Norbert Schuster | Jan 9, 2026 | Allgemein, Personalization
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
by Norbert Schuster | Nov 11, 2025 | Allgemein
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
by Norbert Schuster | Apr 7, 2025 | Allgemein
How do many marketing automation projects work in practice? The impetus for the introduction of marketing automation platforms often comes from marketing. This is because the management and sales departments don’t really understand the impact. And since it...
by Norbert Schuster | Mar 21, 2025 | Allgemein
How am I supposed to get exactly the customers I want if I can’t name them and haven’t defined them in detail? Digitalisation has changed how (potential) customers search, decide and buy. But it also harbours many opportunities in marketing. In order to...
by Norbert Schuster | Mar 5, 2025 | Allgemein
Introduction Digitalisation has fundamentally changed the way companies interact with customers. Especially in the B2B sector and for complex offers that require explanation, it is essential to develop a well thought-out digital strategy for marketing and sales. But...
by Norbert Schuster | Jan 8, 2025 | Allgemein
How companies are mastering the digital transformation in marketing and sales with a new way of thinking and a new model How does sales work today? How can we organise modern sales in such a way that we master the challenges of our time that companies have to face in...
