by Norbert Schuster | Apr 7, 2025 | Allgemein
How do many marketing automation projects work in practice? The impetus for the introduction of marketing automation platforms often comes from marketing. This is because the management and sales departments don’t really understand the impact. And since it...
by Norbert Schuster | Mar 21, 2025 | Allgemein
How am I supposed to get exactly the customers I want if I can’t name them and haven’t defined them in detail? Digitalisation has changed how (potential) customers search, decide and buy. But it also harbours many opportunities in marketing. In order to...
by Norbert Schuster | Mar 5, 2025 | Allgemein
Introduction Digitalisation has fundamentally changed the way companies interact with customers. Especially in the B2B sector and for complex offers that require explanation, it is essential to develop a well thought-out digital strategy for marketing and sales. But...
by Norbert Schuster | Jan 8, 2025 | Allgemein
How companies are mastering the digital transformation in marketing and sales with a new way of thinking and a new model How does sales work today? How can we organise modern sales in such a way that we master the challenges of our time that companies have to face in...
by Norbert Schuster | Oct 11, 2024 | Allgemein
I use the term ‘ego-posting’ to describe the behaviour of many companies in their communication. They communicate on their company website, their other presences and in their outbound activities only from the ego perspective (= ego posting). The term is derived from...
by Norbert Schuster | Sep 11, 2024 | Allgemein
When I talk about the ‘Green Banana Effect®’ in my consultations or seminars, I often get the following, justified objection from sales: ‘But how do we know that the banana or lead is not already ready for sales when it is generated? The lead could already be ripe and...
