by Norbert Schuster | Mar 3, 2026 | Allgemein
Sales is undergoing a revolution. What was considered a recipe for success yesterday now leads to mediocrity. The fundamental shift in buying behavior driven by digitalization has rewritten the rules of the game. Today, potential customers complete more than 60% of...
by Super Admin | Jan 26, 2026 | Allgemein
Imagine standing on a hill overlooking a huge, bustling city. Everywhere you look, there is hustle and bustle. On a large stage, a speaker addresses a huge crowd. The streets are teeming with people rushing from one place to another. There are countless stalls where...
by Norbert Schuster | Jan 9, 2026 | Allgemein, Personalization
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
by Norbert Schuster | Nov 11, 2025 | Allgemein
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
by Norbert Schuster | Apr 7, 2025 | Allgemein
How do many marketing automation projects work in practice? The impetus for the introduction of marketing automation platforms often comes from marketing. This is because the management and sales departments don’t really understand the impact. And since it...
by Norbert Schuster | Mar 21, 2025 | Allgemein
How am I supposed to get exactly the customers I want if I can’t name them and haven’t defined them in detail? Digitalisation has changed how (potential) customers search, decide and buy. But it also harbours many opportunities in marketing. In order to...
