The profiling of ideal customers with the buyer persona concept is becoming increasingly popular with the introduction of modern lead management and marketing automation platforms. If you want to generate more qualified prospects and develop them to the point of...

How can you successfully activate the potential of digitalisation in marketing and sales? How do you successfully introduce modern lead management, existing customer management and marketing automation? As so often in life, it makes sense to proceed with a...

How much longer can B2B companies ignore the digital transformation? If customers have become accustomed to new technologies and new conveniences in their private lives, they expect the same in their business environment. Why should a person who searches for something...

How do you generate new prospects and/or existing customer sales? Some companies do not actively generate leads and existing customer sales at all. They act according to the motto: ‘Customers will get in touch when they need something’ and engage in ‘aggressive...