New Model Sales Blog
Digitalisation in marketing and sales
The Salesperson of the Future: From Hunter to Strategic Navigator in the Digital Buying Process
Sales is undergoing a revolution. What was considered a recipe for success yesterday now leads to mediocrity. The fundamental shift in buying behavior driven by digitalization has rewritten the rules of the game. Today, potential customers complete more than 60% of...
From Old-School Sales to Digital Pro: Why Modern Tools Are Essentials, Not Luxuries
Imagine you hire a master craftsman for an important project. He shows up with a rusty toolbox containing a hammer with a wobbly handle and a dull saw. When you ask why he isn’t using professional power tools from brands like Makita or Bosch Professional, he replies,...
The entire world of digitalization in marketing and sales in one image? Yes, it’s possible!
Imagine standing on a hill overlooking a huge, bustling city. Everywhere you look, there is hustle and bustle. On a large stage, a speaker addresses a huge crowd. The streets are teeming with people rushing from one place to another. There are countless stalls where...
Beyond the buzzword: Why personalized content is the real driver of the B2B customer experience
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
Service Automation: How to Revolutionize your Customer Service with Marketing Automation
Imagine your customer service running itself. Inquiries are answered proactively, new customers feel perfectly supported from day one, and even with complaints, your customers are delighted in the end. Sound like a dream? With service automation, this dream becomes a...
Sales Signals: The Untapped Superpower in Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure "push" selling are over. Today, it's about listening, understanding, and offering the right solution at the right moment. This is...
Norbert Schuster
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