New Model Sales Blog
Digitalisation in marketing and sales
Service Automation: How to Revolutionize your Customer Service with Marketing Automation
Imagine your customer service running itself. Inquiries are answered proactively, new customers feel perfectly supported from day one, and even with complaints, your customers are delighted in the end. Sound like a dream? With service automation, this dream becomes a...
Sales Signals: The Untapped Superpower in Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure "push" selling are over. Today, it's about listening, understanding, and offering the right solution at the right moment. This is...
More Than Just Emails: Why Your Nurturing Process Isn’t Delivering the Desired Results
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
Why Marketing Automation is a Must for IT Companies
In the fast-paced and competitive IT industry, it is essential for companies to stand out from the competition, efficiently acquire new customers, and generate more revenue from existing ones. Marketing automation is no longer a luxury but a critical success factor....
Marketing Automation & Sales Automation: How to Solve the Most Common B2B Challenges and Sales Performance Killer
In today’s B2B landscape, marketing and sales teams face growing pressure. Sales Performance Killer: rising competition complex buying processes digitally informed customers — all while time and resources are limited. At first glance, these challenges seem individual....
Nurturing processes – the real lever for sales success in marketing / sales automation
How do many marketing automation projects work in practice? The impetus for the introduction of marketing automation platforms often comes from marketing. This is because the management and sales departments don't really understand the impact. And since it somehow has...
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