New Model Sales Blog
Digitalisation in marketing and sales
Beyond the buzzword: Why personalized content is the real driver of the B2B customer experience
In the digital sensory overload of B2B marketing, it is no longer enough to simply be loud. Standardized messages fall flat, blanket mailings end up in spam folders, and generic content is ignored. The reason? Decision-makers in the B2B environment are not anonymous...
Service Automation: How to Revolutionize your Customer Service with Marketing Automation
Imagine your customer service running itself. Inquiries are answered proactively, new customers feel perfectly supported from day one, and even with complaints, your customers are delighted in the end. Sound like a dream? With service automation, this dream becomes a...
Sales Signals: The Untapped Superpower in Sales
In a world where customers are more informed and demanding than ever before, sales teams must adapt their strategies. The days of pure "push" selling are over. Today, it's about listening, understanding, and offering the right solution at the right moment. This is...
More Than Just Emails: Why Your Nurturing Process Isn’t Delivering the Desired Results
Marketing automation promises a revolution in lead management. Yet many companies experience bitter disappointment when the expected success fails to materialize. The reason is often a fundamental misunderstanding: sending five emails in a row is far from being a...
Why Marketing Automation is a Must for IT Companies
In the fast-paced and competitive IT industry, it is essential for companies to stand out from the competition, efficiently acquire new customers, and generate more revenue from existing ones. Marketing automation is no longer a luxury but a critical success factor....
Marketing Automation & Sales Automation: How to Solve the Most Common B2B Challenges and Sales Performance Killer
In today’s B2B landscape, marketing and sales teams face growing pressure. Sales Performance Killer: rising competition complex buying processes digitally informed customers — all while time and resources are limited. At first glance, these challenges seem individual....
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